Case Study: Crystal Mountain Resort achieves $464K incremental revenue and record RevPAR gains with NAVIS

Build a Revenue Management Culture

Crystal Mountain Resort engaged Navis (using NAVIS Revenue Management Professional Services, Narrowcast data and a new booking engine) to address a reactive, siloed approach to pricing and marketing. The resort lacked accurate forecasting and cross‑department alignment, was driving short‑term volume via Groupon and TravelZoo, and entered summer down roughly 1,500 room nights and about $500,000 in revenue.

Navis implemented revenue‑management meetings, dynamic unit‑type pricing, forecasting, a streamlined PMS/rate structure, marketing/reservations alignment and weekly RM consulting using Narrowcast and nightly demand reports. The Navis program produced three record months, $464,000 incremental revenue, an STR RevPAR Index of 122%, RevPAR increases of 8–45% year‑over‑year and ADR up 7% (+$15).

Crystal Mountain Resort