Case Study: Kesko boosts sales by 6% with Navigine indoor navigation

Kesko boosts average check 6% with Navigine

Kesko, a major Finnish retail chain, faced challenges with inefficient in-store navigation, customer congestion, and a lack of personalized advertising that limited sales growth. To address these issues, they partnered with vendor Navigine to implement an indoor navigation system using smart shopping carts.

Navigine's solution involved equipping shopping carts with tablets that guided customers via Bluetooth LE beacons, providing efficient routes and personalized push notifications. This implementation led to a 6% increase in the average transaction value, with 50% of cart users engaging with promotional notifications. The system was successfully deployed across 98 Kesko supermarkets, enhancing both the shopping experience and sales performance.

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