Case Study: Kesko increases average check by 6% with Navigine indoor navigation

Increasing the average check by 6% using indoor navigation – Case for Kesko

Kesko, a major retail company in Finland with 98 supermarkets, wanted to improve in-store navigation, reduce congestion, and make promotions more personalized for shoppers. Working with vendor Navigine, the company introduced indoor navigation using “smart” shopping carts to help customers find products faster and improve the shopping experience.

Navigine implemented a shopping-cart-based navigation system with tablet devices, BLE beacons, route guidance, and personalized push notifications for offers and discounts. The solution also enabled traffic analytics and heat maps, and it delivered measurable results including a 6% increase in the average check, 25% of shoppers following recommended routes, and a 6% conversion rate for marketing tools.

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