Case Study: a global office space provider achieves thousands of qualified leads with Navigator

a global office space provider generates thousands of leads with Navigator

A global office space provider operating in EMEA struggled to reach business decision-makers outside of increasingly saturated and expensive channels like Google Search and LinkedIn. They needed a new way to target this valuable audience, who frequently travel for business, at scale. They partnered with Navigator to address this challenge.

Navigator implemented a strategy targeting business and first-class passengers, solo travellers booking 5-star hotels, and passengers on key business routes. This approach identified decision-makers through their actual travel behavior. The campaign generated thousands of new qualified leads for the customer at a comparable cost per lead to their existing channels. These leads also had a 10% higher conversion rate, demonstrating superior audience quality.