Case Study: UBM Life Services improves ad sales efficiency and reporting with Naviga Ad

UBM Life Services - Customer Case Study

UBM Life Services, part of global business-to-business event organizer UBM, faced growing complexity after mergers and acquisitions brought together different cultures, processes, and sales decision points. With a multi-company structure and expanding digital and print channels, UBM needed a more flexible ad sales solution with stronger reporting and analytics. Naviga provided Naviga Ad to help address these challenges.

With Naviga Ad, UBM Life Services could manage digital and print ad placements in a single invoice, track campaigns from contract through production to payment and reorder, and use the Informer analytics module to generate customizable KPI reports. According to UBM, Naviga delivered improved audience and corporate intelligence, real-time visibility into material tracking and billing, measurable savings in operational and system costs, and a scalable solution that could grow with the business.

UBM Life Services

Francis Heid

Vice President Media Operations