Case Study: Hoffman Media improves user experience and exceeds revenue goals with Naviga Commerce

How Hoffman Media improved user experience and exceeded revenue goals with Naviga Commerce

Hoffman Media, a special-interest publisher, needed a better digital magazine experience as its catalog grew. Its previous app provider made it difficult for readers to find back issues and navigate the library, which hurt sales and revenue. Hoffman Media turned to Naviga and its commerce/mobile app offering to improve the user experience and support monetization.

Using Naviga Commerce, Hoffman Media added mobile-optimized back issues, improved library organization with separate tabs for special and regular issues, and delivered a more responsive reading experience. Naviga also supported app customer service and marketing efforts, helping Hoffman Media exceed revenue goals and generate additional revenue through in-app sales and Naviga distribution channels.

Hoffman Media

Jon Adamson

Vice President of Digital Media