Case Study: Bonnier Corporation streamlines app production and saves time with Naviga

How Bonnier Corp. launched 40 apps in 10 weeks with Naviga Commerce

Bonnier Corporation, a large network of enthusiast magazine brands, needed to reduce the significant internal resources required to produce and maintain separate magazine apps across its portfolio. To streamline production and app development, Bonnier Corp. turned to Naviga to manage its digital production and power its iOS and Android apps.

Naviga partnered with Bonnier Corp. to build and launch the new apps, including migrating existing users and integrating fulfillment houses. The team launched 40 iOS and Android apps for 20 publications in 10 weeks, averaging four apps per week, while delivering a mobile-optimized reading experience with features like responsive text, bookmarking, and interactive tables of contents. The result was a seamless rollout, improved app management, and a third less production time.

Bonnier Corporation

Shawn Macey

Vice President, Enterprise Solutions