Case Study: Aller Media becomes Denmark’s #1 digital newsstand with Naviga White-Label Newsstand

How Aller Media's Pling became the No.1 Danish Digital Newsstand

Aller Media, the leading Nordic publisher behind 100+ magazines and newspapers, needed a stronger digital platform to expand its reader reach and grow its subscriber base. Its old Pling newsstand was tablet-only, limited in functionality, and lacked support for in-app purchases and smartphone-optimized reading, making it difficult to attract and retain digital subscribers.

Naviga implemented a white-label newsstand solution for iOS, Android, and Web, giving Aller Media a consistent reading experience, optimized eCommerce, and features like Text mode, Explore Free Articles, and podcasts. The new Pling launched in just 12 weeks, grew all-you-can-read paying subscribers by 36% in the first year, reached No. 1 in the Danish iTunes store, and improved app ratings from below 2 stars to 4.4 stars.

Aller Media

Michael Skyte

Pling Brand Owner