Case Study: HD-Sydsvenskan achieves a more stable, interactive e-paper experience with Naviga Replica

HD-Sydsvenskan - Customer Case Study

HD-Sydsvenskan, which includes Sydsvenskan and Helsingborgs Dagblad, needed a more stable e-paper platform as demand for digital editions increased. The publisher also wanted a more newspaper-like reading experience with interactive features such as crossword puzzles, and preferred to replace two systems with a single solution. Naviga provided Naviga Replica to address these needs.

Naviga Replica delivered a user-friendly, print-like e-paper experience with sharp graphics, consistent layouts, and digital crosswords and sudoku, while also supporting clickable ads. The result was a more stable platform, with readership doubling after adoption and readers praising the new e-paper experience. Naviga also helped open new revenue opportunities through interactive advertising.

HD-Sydsvenskan

Sara Dupont

Project Leader