Case Study: Frontline Media streamlines ad sales and production with Naviga Ad

Frontline Media - Customer Case Study

Frontline Media, a large healthcare media company serving more than 1.3 million physicians and other healthcare decision makers across 35+ brands, was struggling to manage thousands of digital advertising tactics across print, web, and e-newsletter channels. The company needed a more scalable way to track sales than spreadsheets and email chains, and wanted sales, production, and billing teams working from the same source of truth. Frontline Media turned to Naviga Ad to address this complexity.

Naviga implemented its advertising sales CMS to manage the full sales workflow from opportunities through billing, while also supporting ad production, Google Ad Manager integration, and customer self-service. With Naviga, Frontline Media replaced spreadsheets and manual reporting, improved visibility across departments, and made reporting much easier. The company also streamlined its e-newsletter production workflow, enabling smoother ad and content development for customers.

Frontline Media

Tara Culleny

Senior Director of Sales Operations