Case Study: Aller Media grows Pling into Denmark’s No. 1 digital newsstand with Naviga ZINIO

Aller Media boosts paying subscribers by 36% in 1 year with Naviga

Aller Media, a leading Nordic publisher, faced challenges with its old tablet-only Pling newsstand, which lacked features like in-app purchases and smartphone-optimized reading. They partnered with vendor Naviga and its ZINIO white-label newsstand service to implement a modern, multi-platform solution.

Naviga's ZINIO solution provided a new newsstand for iOS, Android, and web. This implementation led to Pling becoming the number one ranked app in the Danish iTunes store. Most significantly, Naviga's platform helped grow the number of paying subscribers for the all-you-can-read service by 36% in the first year.

Aller Media