Case Study: Zapproved achieves over $100,000 in pipeline with Navattic

Zapproved - Customer Case Study

Zapproved, a Portland-based pioneer in cloud-based e-discovery software for corporate legal and compliance teams, needed a better way to get its easy-to-use platform in front of prospects. Because its solution involves uploading and managing sensitive data, it couldn’t launch a traditional trial, so it turned to Navattic product tours to better showcase the product’s simplicity and differentiate itself in the market.

Using Navattic, Zapproved deployed interactive product tours across marketing nurture campaigns, SDR sequences, and retargeting LinkedIn ads, while also creating new tours for additional features and modules. The result was stronger engagement, successful outbound and cross-sell/up-sell campaigns, and clear ROI, including more than $100,000 in generated pipeline from prospects who engaged with the guided tour experience.

Zapproved