Case Study: Unify drives 5-10% of inbound opportunities with Navattic

Unify drives 5-10% of inbound opportunities with Navattic

Unify, a go-to-market technology platform, faced the challenge of being a sales-led organization where prospects could not experience their product's user flow without booking a formal demo. This created significant friction and caused them to lose potential customers who needed more visibility into the product before engaging with sales. They implemented interactive demos from the vendor Navattic to address this.

Using Navattic, Unify embedded a main interactive demo on their website to let prospects experience the product firsthand. This solution captured high-intent leads by connecting engagement data directly to Salesforce and triggering automated outbound nurture campaigns. The results were substantial, with Navattic driving 5-10% of Unify's inbound opportunities each month, making it a key source of high-quality pipeline.

Unify