Case Study: Traackr boosts product engagement with Navattic

Traackr - Customer Case Study

Traackr, an influencer marketing platform for discovery, campaign management, and performance measurement, needed a simpler way for marketing and customer success teams to give prospects and customers a hands-on experience of its platform. The team wanted a more effective alternative to static video content that could better showcase Traackr’s capabilities and support both sales and training use cases.

Traackr chose Navattic to create interactive product demos and ungated walkthroughs on its website, as well as tours for its online training academy. With Navattic, Traackr made it easier for visitors to explore the product, route interested prospects to sales, and help customers learn key features; the company also reported thousands of prospects engaging with the walkthroughs and said the demos were easier to create, update, and use than video content.

Traackr