Case Study: Taplytics accelerates lead conversion with Navattic

Taplytics - Customer Case Study

DevCycle, a SaaS marketing automation company, needed a way to help prospective buyers understand a complex experimentation and feature flags platform without dedicating major internal development resources. The team wanted to evaluate a product-led approach and needed a faster way to launch it than building a product tour in-house.

DevCycle implemented Navattic’s product tour solution to support its product-led motion, adding it to the homepage navigation bar and SEM site-link extensions with proper attribution tracking. With Navattic, 35% of opportunities that reached an accepted discovery call had engaged with the product tour, and 65% of those who touched it converted, making the tour a meaningful driver in the buyer journey.

DevCycle