Case Study: RatedPower drives pipeline with interactive demos from Navattic

RatedPower drives 9.43% of pipeline with Navattic

RatedPower, a solar software company now part of Enverus, faced a challenge in its middle-of-the-funnel marketing strategy. They lacked content for prospects who were not yet ready to request a live demo, leaving a significant portion of website visitors without an easy way to see the product. They needed a tool to provide interactive, self-guided tours that could also qualify leads through their Hubspot and Salesforce systems.

The company implemented interactive demo software from Navattic to create guided product tours. This solution became a major pipeline driver, accounting for 9.43% of total pipeline and ranking as a top conversion point. The tours achieved a 14% efficiency rate, freeing up sales capacity and accelerating conversions. Navattic's product tours outperformed traditional assets like eBooks and chatbot CTAs.

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