Case Study: Qualio secures 25% of closed deals with Navattic interactive product demos

Qualio secures 25% of closed deals with Navattic

Qualio, a leading electronic quality management system (eQMS) for life sciences, faced a challenge in providing prospects with hands-on product visibility. They lacked a self-serve trial option and found that their pre-recorded demo webinars did not allow potential customers to explore the platform at their own pace. They needed a solution to offer this interactive experience without requiring engineering resources.

By implementing interactive product demos from Navattic, Qualio enabled prospects to engage with the platform before sales calls. This solution secured 25% of all closed deals, with visitors viewing an average of 30 steps per tour. The demos also generated a 20% likelihood of users clicking the "Book a demo" call-to-action, significantly shortening the time to value for prospects and boosting engagement at in-person events.

Qualio