Case Study: Procurify speeds up sales cycles and boosts lead generation with Navattic

Procurify speeds up sales cycles and saves 20 minutes per RFP call with Navattic

Procurify, a modern AI-powered procure-to-pay platform, faced challenges with an outdated video library that was expensive to maintain and failed to effectively showcase its complex product for sales, marketing, and training. They sought a new solution to create interactive product experiences that could support lead generation, sales prospecting, and internal enablement without requiring extensive technical resources.

By implementing interactive demos from Navattic, Procurify addressed these multiple use cases. The solution became their best-performing lead generation asset within nine months, influencing a significant share of marketing leads. The sales team also saved 20 minutes per RFP call as prospects explored the product beforehand, and interactive demos contributed to closed-won business within the first month of using Navattic.

Procurify