Case Study: Phrase achieves a 60% click-through rate with Navattic interactive demos

Phrase drives a 60% click-through rate with Navattic

Phrase, a provider of a translation management system and software localization platform, faced a challenge where potential customers were hesitant to sign up for a full product evaluation. They needed a low-friction way to showcase their product's value without requiring a sign-up, aiming to generate more qualified leads. They turned to the vendor Navattic for its interactive demo software.

Using Navattic, Phrase's marketing team built and launched an engaging interactive product demo without any engineering support in just days. This solution drove a 60% click-through rate, generating high-quality inbound leads for their sales team. These leads were already familiar with the product, which helped shorten the overall sales cycle.

Phrase