Case Study: PageUp Improves Lead Qualification and Deal Conversion with Navattic

PageUp - Customer Case Study

PageUp, a SaaS talent management platform for HR and recruiting, needed a better way to showcase product ease-of-use early in the sales cycle. Before using Navattic, the team struggled to clearly demonstrate product simplicity, which led to prospect confusion and made it harder to build market education and a stronger qualified lead pipeline.

Using Navattic product tours, PageUp launched multiple interactive tours on its website within weeks and also used them in demand generation and nurture campaigns. The tours gave prospects a self-service pre-demo experience and helped qualify buyers earlier, with PageUp reporting that 8% of leads who engaged with a tour converted to a closed deal.

PageUp