Case Study: meez grows self-serve revenue with Navattic

meez grows self-serve revenue from 10% to 50% with Navattic

meez, a smart recipe management software for culinary professionals, faced the challenge of engaging busy restaurateurs who preferred to explore their product on their own. They needed a way to demonstrate value quickly without requiring a significant engineering lift to build an interactive demo, which led them to the vendor Navattic.

By implementing Navattic's interactive demo tours across their website and free trials, meez allowed users to explore key workflows freely. This solution dramatically increased engagement and self-serve adoption. As a result, meez grew their self-serve revenue from 10% to 50% of monthly new revenue within 12 months, and first-time website visitors now complete an average of 4 demo flows, up from just 1.

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