Case Study: FORM boosts sales funnel conversions and cuts ABM lead costs with Navattic

FORM - Customer Case Study

FORM, a mobile digital assistant for frontline teams, wanted a better way to let buyers experience its field execution platform before speaking with sales. Because FORM doesn’t offer freemium access and its trials are built for groups rather than individuals, the team needed a way to get prospects into the product earlier so they could better understand its value during evaluation.

Using Navattic product tours, FORM created interactive walkthroughs for each of its products and capabilities, plus customized ABM tours and internal training experiences. The tours were used on PPC landing pages, gated on the website, and in outbound campaigns, helping FORM boost conversion to sales funnel by 33% and cut cost per lead in ABM campaigns by nearly 50% versus “request a demo” campaigns.

FORM