Case Study: D2L Enhances Interactive Demos Across the Buyer Journey with Navattic

D2L boosts demo engagement across the buyer journey with Navattic

D2L, the creator of the Brightspace learning management system, wanted to enhance its website by showcasing interactive demos to allow prospects to become familiar with its product before booking a sales call. The company initially used another vendor, Storylane, but needed a more robust solution with native CRM integrations to track opportunities from marketing campaigns and reduce the burden on its sales teams.

D2L switched to Navattic for its wide variety of native integrations and white-glove customer support. Using Navattic, D2L implemented interactive demos across the entire customer journey, from top-funnel website placements to middle and bottom-funnel use-case-specific demos. The team loves the data, tracking, and ease of use, reporting significant engagement and successful integrations with tools like GA4, Salesforce, and Slack.

D2L