Case Study: Crossbeam achieves 30% CTA engagement with Navattic interactive product demos

Crossbeam drives 30% CTA engagement with Navattic

Crossbeam, a partner ecosystem platform, faced a challenge converting free users to paid subscribers. Their existing process required meetings with customer success managers for feature overviews, which was not ideal for their data-rich, product-led organization. They needed a more intuitive, self-serve method to showcase advanced functionality and drive upgrades.

To solve this, Crossbeam implemented interactive demos using Navattic. This allowed users to explore paid features themselves, leading to a 30% click-through rate on CTAs within the demos and immediate customer upgrades. Navattic also enabled Crossbeam to gather early feedback at live events and significantly improved internal sales and customer success team enablement.

Crossbeam