Case Study: CaptivateIQ achieves 40% demo-page conversion with Navattic interactive product demos

CaptivateIQ boosts demo conversions to 40% with Navattic

CaptivateIQ, a commission management software company, wanted to showcase its intuitive product interface earlier in the sales funnel to prospects who were using spreadsheets or legacy solutions. Their challenge was to lead with their product's value without immediately requiring sales resources, moving beyond top-of-funnel videos or detailed guides.

CaptivateIQ implemented interactive demos using Navattic to provide an engaging, self-service product experience. This solution helped them find better-fit customers and set proper expectations. The results were significant, with the Navattic tour becoming their highest-converting referrer to the "request a demo" page at a 40% conversion rate and generating approximately 70 leads per month.

CaptivateIQ