Case Study: Bloomerang achieves 73.5% more CTA clicks with Navattic

Bloomerang boosts CTA clicks by 73.5% with Navattic

Bloomerang, a donor management software company, faced challenges in keeping their website's product collateral updated. Their time-intensive process of creating and refreshing videos and images could not keep pace with frequent product changes. This created a burden for their marketing team and left sales without easy-to-use, up-to-date materials to show prospects.

By implementing interactive demos from Navattic, Bloomerang gained an easy-to-update solution. They used these demos across their website, in demand generation campaigns, and to support sales. This resulted in a 73.5% increase in CTA clicks, a 36.8% click-through rate, a 52.1% increase in unique visitors, and significant time savings for the marketing team. Navattic also helped the sales team by simplifying the demo process for complex integrations and mobile apps.

Bloomerang