Case Study: Athennian achieves higher lead conversion and shorter deal cycles with Navattic

Athennian converts 22% of product tour viewers into qualified leads with Navattic

Athennian, an entity management software company, faced the challenge of wanting to showcase its platform's value to prospects without requiring them to import years of data for a free trial. They needed a way to provide a self-guided demo that wouldn't overburden their development team, as asking prospects to schedule a sales call immediately was also proving to be an intimidating first touchpoint. They turned to the vendor Navattic for a solution.

Using Navattic's interactive product demo software, Athennian created guided tours that allow prospects to explore the platform at their own pace. This solution helped prospects self-qualify, leading to more impactful sales conversations and a shorter deal cycle. The results were significant, with 22% of product tour registrants converting into marketing-qualified leads. Furthermore, these product tours now contribute to 25% of the GTM team's annual leads, saving sales resources and shortening the learning curve for new customers.

Athennian