Case Study: Airbase achieves 10% more leads with Navattic interactive product demos

Airbase generates 10% more leads with Navattic

Airbase, a procure-to-pay platform, faced the challenge of effectively communicating its sophisticated product's value to introverted finance and accounting teams who wanted to be well-informed without first speaking to a salesperson. They needed a scalable way to guide prospects to an "a-ha moment" without overwhelming them, as videos were too difficult to maintain. To solve this, they turned to Navattic's interactive demo software.

By implementing Navattic, Airbase created a "middle intent offer" that bridged the gap between low-intent content and high-intent demo requests. The solution was a massive success, generating 10% more interactive demo leads than custom demo requests and boosting overall offer conversions. Navattic helped Airbase build a stronger pipeline with high-intent prospects and drive better engagement with marketing qualified leads.

Airbase