Case Study: Johnsons Corporate achieves access to 1,000+ buyers and 5–8 month M&A deal closings with Navatar Group

Johnsons Corporate Goes High Tech to Target 1000+ Buyers And Close M&A Deals in 5-8 Months

Johnsons Corporate, a specialist in Australian mid‑market M&A with a 50‑year track record and a Six‑Stage Sales Process, faced the challenge of scaling outreach to 500–1,000+ prospective buyers per mandate and delivering faster outcomes (targeting 5–8 month deal cycles) without lengthy, consultant‑driven software deployments. To meet this need they selected Navatar Group and its M&A software to provide an out‑of‑the‑box, investment‑banker‑grade platform that could support their structured, high‑volume marketing and engagement workflow.

Navatar Group implemented the solution in four weeks, enabling Johnsons Corporate to build a custom target database, run segmented marketing campaigns, drill down into engagements across offices, and automate campaign reporting to clients. The result: Johnsons now manages communications with thousands of prospective buyers, routinely targets 500–1,000+ buyers per campaign (expanding reach beyond the typical 30–40), and delivers faster, more transparent deal processes — closing mandates in roughly 5–8 months while improving visibility and efficiency across multiple local and international buyers.

Johnsons Corporate

Adrian Ness

Director