Case Study: Chloe's Fruit unifies its freezer-aisle packaging system with Nature & Nurture Creative

Chloe's Fruit unifies 6 SKUs across 10,000+ stores with Nature & Nurture Creative

Nature & Nurture Creative partnered with Chloe's Fruit, a company with a nationally distributed frozen novelty portfolio. The challenge was that Chloe's product line, which included Oatmilk Pops, Zumba, and licensed Marvel and DC items, had grown without a cohesive visual identity. This lack of a unified system meant the products did not appear to come from the same brand on the crowded freezer aisle shelf, creating a risk for repeat purchases.

The solution implemented by Nature & Nurture Creative was a comprehensive packaging system built around a signature tonal red and consistent color blocking. This approach provided a strong visual throughline that unified the diverse product range, including the licensed SKUs, without flattening their individual personalities. The results were highly successful, with both Marvel and DC approving the designs on their first submission. The redesigned system brought clear shelf coherence to over 10,000+ US stores and UK distribution.

Chloe's Fruit