Natural Apptitude
46 Case Studies
A Natural Apptitude Case Study
The RSPB faced a significant challenge with the UK's swift population, which had declined by over 60% due to the loss of nesting sites. To address this, they partnered with the vendor Natural Apptitude to develop a solution that could engage the public and gather crucial data on swift nesting activity.
Natural Apptitude developed the Swift Mapper app and website, which allows users to record and view swift sightings in real-time. This solution provided the RSPB with a scalable way to collect data, resulting in over 96,000 records submitted. The data is now directly used to target conservation actions, protect existing nest sites, and guide the installation of new ones, making a measurable impact on swift conservation efforts.