Case Study: City of Minneapolis builds public support for Upper Harbor Terminal Redevelopment with Nativ3

City of Minneapolis gains thousands of new impressions with Nativ3

The City of Minneapolis needed to build public support for its ambitious Upper Harbor Terminal redevelopment project, an initiative aimed at creating a community-building asset in North Minneapolis. They faced the challenge of garnering buy-in from a multitude of constituencies before the project could break ground. To achieve this, the city partnered with vendor Nativ3 to implement a highly targeted digital marketing and advertising campaign.

Nativ3 employed a mix of content marketing and targeted advertising on Facebook and Instagram, creating catered landing page experiences to convert users into project supporters. The vendor successfully raised thousands of new impressions and built awareness, marketing to both supporters and opponents to become a driving force in the community. As a result, the project was officially adopted and is currently underway.

City of Minneapolis