Case Study: Food Day achieves 70% annual growth and 8,000+ events with NationBuilder

The secret ingredients to growing a day of action to 2,000 cities

Food Day, a national day of action focused on diet and healthy eating, needed to scale grassroots participation with a very small central staff while coordinating thousands of local activities and making event details easy to find. To manage event data, supporter outreach, and volunteer coordination, Food Day adopted the NationBuilder platform.

Using NationBuilder, Food Day enabled supporters to plan and post their own activities on a searchable map, automatically tagged hosts for follow‑up, and tracked volunteer interests for targeted outreach. The result was measurable growth: more than 8,000 events in about 2,000 cities and towns and a 70% year‑over‑year increase in 2014, while NationBuilder helped the team stay organized and communicate effectively with thousands of supporters.

Food Day

Emily Snyder

Project Coordinator