Case Study: American Promise achieves scalable digital infrastructure to mobilize supporters and advance democracy with NationBuilder

Scaling the Infrastructure to Bring Democracy Back to the People

American Promise is a national citizen network working to pass a 28th Amendment to keep Big Money out of politics and needed a scalable, cause-focused website to mobilize supporters, manage members, and drive donations and petitions. Radish Lab launched a new site built on NationBuilder, using the platform as the project’s CMS to address content, membership data, and fundraising needs.

Using NationBuilder’s donation templates, crowdfunding integrations, smart data management and its Liquid theme language, Radish Lab created three team sections, custom directory ordering, dynamic profile fields and tags, and a news system that surfaces the latest post on the homepage and five previews on the About page. NationBuilder-enabled features and staff training produced an integrated experience for petition signing, newsletter signups, memberships and donations, immediate on-site edits from the dashboard, and streamlined content management—positioning American Promise to amplify outreach and engagement online.

American Promise