Case Study: River LA achieves 106% supporter growth and activates civic pride with NationBuilder

River LA uses the LA River to activate civic pride

River LA is a Los Angeles nonprofit working to reposition the 51-mile LA River as a focal point of civic pride, but with a small staff and a sprawling geography they needed a way to scale outreach and mobilize residents. To rally citizens and support ballot efforts like Measures M and A, River LA turned to NationBuilder’s platform for email, social outreach, and data management to better coordinate communications and engagement.

Using NationBuilder to link Facebook and email data in real time, River LA closed engagement gaps and targeted supporters more efficiently, boosting visibility during the 2016 campaign cycle. The organization grew to 29,000 Facebook fans with 19,000 fan interactions and achieved 106% supporter growth in 2017, outcomes River LA attributes to the improved capacity and insights provided by NationBuilder.

River LA

Jason Foster

Director of Digital and Civic Engagement