Case Study: Water Environment Association of Ontario achieves streamlined digital engagement and simplified membership management with NationBuilder

Re-envisioning digital engagement for one of Canada's largest associations

The Water Environment Association of Ontario, a 1,300‑member professional association with more than 16 committees, faced an outdated, fragmented website and member portal that made committee collaboration, event registration and membership tracking cumbersome. Chief Administrative Officer Heather Tyrrell engaged NationBuilder‑certified agency Arke Marketing to re-envision digital engagement using the NationBuilder platform to replace a limited MemberClicks setup and consolidate committee access, calendars and membership sources.

Using NationBuilder, Arke built a user‑first site with a streamlined vertical navigation, micro‑calendars for each committee, a personalized member portal, ticket‑tagging for targeted event sales, and a custom API for secure committee file sharing. The NationBuilder implementation reduced dependence on an external webmaster, enabled staff to manage content directly, added a blog and social channels, and—since launch around WEFTEC 2016—has driven a noticeable spike in memberships and strong positive feedback from members.

Water Environment Association of Ontario

Heather Tyrrell

Chief Administrative Officer