Case Study: People’s Vote mobilizes 700,000 marchers, raises $368K, and drives 100K+ emails to MPs with NationBuilder

People's Vote spreads a powerful civic movement throughout the U.K.

People’s Vote, a grassroots coalition campaigning for a public vote on Brexit, needed to turn a dispersed base of pro‑Europe supporters into coordinated action: mobilizing mass turnout for demonstrations, sustaining fundraising, and pressuring MPs across the U.K. To do this they used NationBuilder’s organizing platform — including field tools and mapping, targeted email and RSVP systems, and donation pages — to scale outreach and offline coordination.

Using NationBuilder, People’s Vote ran targeted email outreach, RSVP and route-planning tools, celebrity-backed local coach sign‑ups, pre‑drafted customizable MP emails, and easy sliding donation pages; the effort helped deliver a 700,000‑person march on October 20, 2018, raised $368K, generated 100K+ emails to parliament members, and built a strong base of repeat donors and ongoing mobilization. NationBuilder’s tools thus provided measurable impact in turnout, fundraising, and constituent pressure on MPs.

People’s Vote

Alex Clifford

Head of Digital