Case Study: Marsy’s Law For All gains 93K supporters and sends 1.2M emails with NationBuilder

Marsy’s Law advocates for victims' rights in 12 states & counting

Marsy’s Law For All is a state-by-state victims’ rights advocacy group that had grown into a 12-state operation but was operating without a centralized CRM, leaving teams fragmented and a lean central staff stretched thin. To coordinate campaigns, track supporters, and scale outreach, digital communications director Breeanne Howe implemented the NationBuilder Network plan from vendor NationBuilder to create continuity between state efforts and bring disparate data and activities together.

Using NationBuilder, Marsy’s Law For All consolidated supporter data, targeted communications, and delegated work across chapters, which immediately improved engagement—newsletter open rates jumped—and enabled large-scale outreach. Since launching the NationBuilder Network they’ve sent more than 1.2 million emails, added at least 93,000 new supporters, and sustained momentum that helped win victims’ rights measures in six states while expanding activity into additional states.

Marsy’s Law For All

Breeanne Howe

Digital Communications Director