Case Study: The Republican Party of Iowa achieves scaled digital organizing—adding 40 counties and $300K in online donations with NationBuilder

Iowa GOP scales digital organizing across forty additional counties

The Republican Party of Iowa faced the challenge of modernizing and scaling grassroots organizing across dozens of county parties—streamlining outreach, better understanding supporters, growing email lists, and increasing online fundraising. To bring county operations online and unify digital efforts, the party adopted the NationBuilder platform.

Using NationBuilder’s subnations, website themes, event pages and Payments—combined with training and county-to-county knowledge sharing—the Republican Party of Iowa moved 40 additional counties onto the platform (57 total). The shift produced measurable results: roughly $300K in online donations, 321% email list growth, Story County growing to 5.5K contactable supporters and $7.5K raised through events, demonstrating faster communication, more efficient targeting, and scalable fundraising via NationBuilder.

The Republican Party of Iowa

George Anderson

The Republican Party of Iowa