Case Study: I Love Black People achieves global community growth and $60K in GOTV fundraising with NationBuilder

I Love Black People grows its global community to fight racism and xenophobia

I Love Black People, a global advocacy network founded by Sinclair Skinner and Christopher Mapondera, set out to fight racism and xenophobia by building a 21st‑century digital Green Book and mobilizing community action. To scale its membership, fundraising, and outreach infrastructure, the organization adopted the NationBuilder platform to manage supporter data, email and text communications, and donation pages.

Using NationBuilder, I Love Black People launched a searchable directory, membership and ambassador programs, and an innovative get‑out‑the‑vote campaign that distributed QR‑code T‑shirts through local businesses via a donation drive. The campaign raised more than $60,000, attracted about 7,000 new supporters and generated 25,000 ambassador program applications, while NationBuilder’s tools helped the group rapidly deploy donation pages and manage its growing network.

I Love Black People

Sinclair Skinner

I Love Black People