Case Study: City of Montgomery achieves historic mayoral victory and 25% increase in voter turnout with NationBuilder

How Steven Reed turned his mayoral campaign into a movement

City of Montgomery faced a crowded 2019 mayoral race and the challenge of turning a candidacy into a broad movement while boosting fundraising and voter turnout. Steven Reed’s team relied on NationBuilder’s data-driven campaign platform — using its donor pages, integrated email and text outreach, and segmented supporter database — to build the infrastructure needed to engage volunteers and small-dollar donors quickly.

Using NationBuilder, the campaign raised nearly $800K, achieved average email open rates of 85%, and knocked 15,000 doors (12,000 for Reed); turnout rose about 25% compared with the prior mayoral election, and Reed won the runoff with roughly 67% of the vote. NationBuilder’s integrations with partners like eCanvasser and CallHub, plus its mobilization and segmentation tools, were credited with enabling efficient outreach and the decisive voter turnout.

City of Montgomery

Steven Reed

City of Montgomery