Case Study: Keuka College achieves 2x its alumni giving goal — raises $274K with NationBuilder

How Keuka College beat its alumni giving goals — in 7 hours

Keuka College, a small liberal arts college celebrating its 125th anniversary, needed an easy, personal way to reconnect alumni and boost giving. They turned to NationBuilder to run a digital Day of Giving with a $125,000 target and a focus on making participation simple and community-driven.

Using NationBuilder, Keuka built and branded a campaign site, enabled social sharing prompts and automated thank-you emails, and ran a light-touch outreach that let alumni drive engagement. The campaign raised $274,000 in 36 hours (hitting the $125k goal in seven hours), attracted 639 donors, doubled the original target, refreshed alumni contact data, and reignited school pride.

Keuka College

Brittany Chambers

Development Director