Case Study: New Zealand Labour Party achieves $1M online fundraising, 14-point support lift and 46-seat victory with NationBuilder

How Jacinda Ardern became New Zealand's youngest female prime minister

The New Zealand Labour Party faced the sudden and unprecedented challenge of turning "Jacindamania" into real political support and funding after Jacinda Ardern's rapid rise to leadership. To scale outreach, mobilize volunteers and donors, and make the most of her momentum, the party paired a strong digital infrastructure — including an email program and website development led by a certified NationBuilder architect — with their message using the NationBuilder platform.

NationBuilder helped build that infrastructure (donation pages, email lists and supporter engagement tools) so the party could quickly convert interest into action; within 48 hours of Ardern becoming leader they raised over $200,000, ultimately raising more than $1 million online in 2017 — more than double their initial target — and contributing to a 14-point increase in support and 46 seats won. NationBuilder’s tools enabled rapid fundraising, volunteer activation and ongoing constituent communication that sustained the campaign’s success.

New Zealand Labour Party

Andrew Burns

New Zealand Labour Party