Case Study: Meridian elects an Independent councilor and mobilizes 10K voters with NationBuilder

How a homegrown organizing group united their community around Independent candidates

Meridian, a grassroots organizing network founded by Linda and AG Ciavarelli in Pennsylvania, set out to recruit and run Independent candidates in a township long dominated by Republican governance. As political novices organizing their first slate of local campaigns, Meridian needed easy-to-use tools for campaign websites, emails, supporter data and field coordination—capabilities they adopted through NationBuilder.

Using NationBuilder to build campaign sites, action pages, email lists and to consolidate voter and field data, Meridian canvassed Middletown Township—reaching 10,000 voters and knocking on 3,000 doors—won the local “yard sign” battle, and elected Bibianna Dussling to Middletown Township Council District Three. AG Ciavarelli also earned over 17% in a five-way race, and Meridian credits NationBuilder with providing an integrated platform that made these measurable gains and enables future scaling.

Meridian

Linda Ciavarelli

Co-Founder