Case Study: Hashtag Lunchbag scales a global volunteer movement and increases donations with NationBuilder

Helping Hashtag Lunchbag feed the world

Hashtag Lunchbag, a volunteer-led nonprofit that grew from a single 2012 lunch to participants in over 100 cities worldwide, needed to scale online organizing, donations, and volunteer recruitment as it formalized into the Living Through Giving Foundation. NationBuilder was brought in to provide a platform and build a website that could serve as a global control center for the movement.

Using the NationBuilder platform, the team built a vibrant site with homepage video, a map-and-list event calendar with RSVP, a downloadable volunteer toolkit, and a streamlined donation flow (including PayPal, tax-form links, and anonymous giving). NationBuilder’s solution centralized volunteers, simplified event signups and giving, and helped Hashtag Lunchbag increase donations and recruit new volunteers—supporting continued rapid expansion and a consistently full event calendar.

Hashtag Lunchbag