Case Study: Returned Peace Corps Volunteers of Washington, DC achieve record membership growth and increased engagement with NationBuilder

Grow Membership Faster by Personalizing the Digital World

Returned Peace Corps Volunteers, the Washington, DC alumni group for Peace Corps volunteers, faced a decade of stagnant membership and fragmented online engagement across separate databases and social channels. To rebrand and better empower alumni, they adopted the NationBuilder platform to give members tools to create events, publish content, and build richer profile pages.

NationBuilder consolidated RSVPs, comments, shares and email interactions into one system and enabled member-driven event creation and blogging. As a result, Returned Peace Corps Volunteers grew to 1,715 members (the highest in at least a decade), doubled Facebook group membership over two years, saw an 18% increase in website activity, and increased email open rates from 34% to 40%, boosting both online and in-person engagement.

Returned Peace Corps Volunteers

Chris Robinson

Communications Director