Case Study: Coastal Jazz & Blues Society grows online community and boosts users 60% with NationBuilder

Fostering the largest community of jazz lovers in Vancouver

Coastal Jazz & Blues Society, now 30 years strong, needed an online identity that captured the spontaneity of jazz while unifying disparate posters, event listings and community activity into a year‑round hub. To achieve that, they implemented NationBuilder’s CRM‑like platform to reframe the website as a community platform rather than a once‑a‑year festival site.

Using NationBuilder, the team centralized over 20,000 enthusiasts, added payments, volunteer sign‑ups, donations, memberships and social integration, and paired the platform with a striking broken‑grid design. The results were immediate: a 60% increase in users and a 242% jump in social traffic in the first quarter after launch — helping sharpen the Coastal Jazz brand, expand its estimated 615,000 audience and support more than $35 million in local economic activity.

Coastal Jazz & Blues Society

Arman Keyvanskhou

Creative Director, Michael Parks, and UX Designer