Case Study: Democrats Abroad achieves 50% membership growth and major voter-turnout gains with NationBuilder

Democrats Abroad bridges the voting gap for Americans living overseas

Democrats Abroad, the official Democratic Party arm for Americans living overseas, faced the challenge of organizing and communicating with a widely distributed membership across 200+ countries while maximizing voter registration and turnout ahead of the 2020 U.S. election. To scale outreach, streamline signups, and manage donations, events and email communications, Democrats Abroad chose NationBuilder as their membership-management platform.

Using NationBuilder to run emails, websites, donation pages and integrations (including auto-opt-ins from Vote From Abroad and a CallHub integration), Democrats Abroad launched a subscription center, tracked voting with click-to-tag email links, and simplified fundraising and volunteer workflows. The results were measurable: membership grew 50% to about 20,000, voter turnout rose sharply (a 100% increase vs. 2016), over 70% of members reported voting, previously unsubscribed members were 100% re‑subscribed with only 10% opting out again, and data cleanliness reached 92%—all enabled by NationBuilder.

Democrats Abroad

Shari Temple

Democrats Abroad