Case Study: Preemptive Love Coalition achieves personalized supporter engagement and optimized fundraising with NationBuilder

Captivating audiences through an intelligent website

Preemptive Love Coalition came to NationBuilder frustrated that their existing NationBuilder-powered site was unusable, flat, and hard to manage. They needed a more dynamic website, better built-in tools for fundraising and supporter engagement, and the ability to manage day-to-day operations more independently while staying true to their visual brand and storytelling strengths.

Using the NationBuilder platform and its personal fundraising, donation, and CRM capabilities, Van City Studios built a “smart” responsive site with a digital ladder of engagement, personalized calls-to-action, streamlined donation flows (including PayPal and cheque guidance), locked donation forms, video pop-ups, and an interactive Mapbox map. The NationBuilder-based solution automated segmentation and outreach, improved mobile conversions for an audience that’s over 70% mobile, and helped a supporter raise more than $5,900 through personal fundraising—while empowering Preemptive Love Coalition with training and documentation to manage the site independently.

Preemptive Love Coalition