Case Study: NOW! achieves rapid global supporter growth and volunteer-led organising with NationBuilder

Building global action to face humanity’s biggest challenges

NOW! is a global movement launched to unite people to tackle humanity’s biggest challenges, and they needed a bold brand, a high-converting website, and advanced digital organising tools to grow fast. To meet that challenge they used NationBuilder tools and the SupporterBase integration (with expert implementation support) to build their site, recruit members, and enable distributed organising.

NationBuilder implemented a staged website and SupporterBase rollout — a landing page in October 2019 that helped hit a €40,000 pre-launch fundraising goal by December, and a full site launch on 1 January 2020 — then empowered local volunteer leaders with SupporterBase’s event, calling, email and SMS tools and permission controls. The result: thousands of supporters and, by the end of February 2020, about 40 supporter groups across more than 15 countries, demonstrating rapid, measurable growth driven by NationBuilder.

NOW!